Portfolio: Cramp911 — Muscle-relaxing lotion
Burchfield & Wolin launched a campaign for a national muscle-relaxing lotion that eliminates the type of muscle cramps that are caused by many medical conditions. Burchfield & Wolin worked with the company more than two years to create national visibility for the organization. Our marketing participation included trade shows, promotions for athletes affiliated with the brand, vertical outreach to grocery, pharmaceutical, sporting trade publications, as well as local, regional and national coverage in general media. The company’s sales expanded from regional to national. As a result of Burchfield & Wolin’s efforts, Cramp911 received several hundred articles in local news publications and dozens of product reviews in social media. Marketing rights were sold.