Portfolio: BestCompaniesAZ
BestCompaniesAZ specializes in helping corporate clients develop, strengthen and market their unique employer brands through a variety of events, awards and communications programs. Burchfield & Wolin PR has been the public relations agency of record since 2014. We have assisted with the integrated marketing efforts of three annual branded Military Career Events, two Diversity & Inclusion events, a Millennial Career Event and Women’s Career Event. We plan a strategic role in promoting BestCompaniesAZ’s affiliation as a founding partner with both the Top Companies to Work for in Arizona and Arizona’s Most Admired Companies awards, both of which are well recognized within the state and leading media partners that are Republic Media and AZ Business, respectively.
In conjunction with these project, which involve participation from more than 40 leading Arizona companies, Burchfield & Wolin has also developed partnerships with local radio and television stations that promote individuals from key BestCompaniesAZ clients and BestCompaniesAZ quarterly events on the air and on site. We arrange interviews and, through cooperative agreements, re-package marketing assets for BestCompaniesAZ client companies to utilize within their organizations.
Most recently, Burchfield & Wolin has been a member of the strategic team identifying 2017 Best Arizona Companies, and is working on the 15th Anniversary year-long gala celebration that will include publicity, events, online content, including profiles and podcasts, social media, and the creation of a magazine. The 15th Anniversary celebration promotes Arizona and BestCompaniesAZ’s contributions to Arizona’s thriving business community since its creation in 2002.