BestCompaniesAZ specializes in helping corporate clients develop, strengthen and market their unique employer brands through a variety of events, awards and communications programs.  Burchfield & Wolin PR has assisted with their integrated marketing efforts for three years, including leading the public relations efforts of three Military Career Events, two Diversity & Inclusion events, a Millennial Career Event and Women’s Career Event, in addition to conducting ongoing publicity efforts for clients in relation to Most Admired Companies and Top Companies to Work for in Arizona.  We have produced press releases, blogs and arranged media appearances for a number of their VIP clients.

Collaborated with Michael Harris Group to oversee public relations and crisis communications for Arizona’s largest nonprofit in behavioral healthcare for 14 years.  In addition to generating media coverage for homeless outreach and causes related to the care of seriously mentally ill, after school programs and programs to eliminate bullying, Burchfield & Wolin promoted water drives in the community that resulted in more than 30,000 donations. BWPR efforts have provided Southwest Behavioral Health with more hundreds of articles and appearances in local, regional and national media, including NPR and Associated Press. In addition, we have managed crises and media training for staff for a range of sensitive issues.

Dental Concepts developed a consumer line of consumer dental tools that promote oral health at home. The company’s signature product, the Doctor’s NightGuard, resulted in hundreds of articles, including a large feature on bruxism that appeared in the New York Post. Stories about their dental tools were syndicated by the Washington Post and appeared in newspapers nationwide, as a result of  Burchfield & Wolin’s public relations efforts. One of our largest accomplishments was submitting BrushPiks to Oprah Magazine where it was chosen as one of Oprah’s “favorite things,” an accolade that resulted in sustained national exposure through O Magazine, newspapers and television.

Phoenix inventor Lowell Martinson invented a safety mirror which works with a car or SUV’s internal rear-view mirror to provide drivers with a 270-degree view of dangers behind them, alleviating a vehicle’s blind spots. ScopeOut appeared in local and national media, was widely regarded at local and national events, and joined forces with other national organizations in promoting child safety in automobiles. Hundreds of articles resulted nationwide, including in the New York Post, Arizona Republic and in the national automotive trade publications.

Burchfield & Wolin launched a campaign for a national muscle-relaxing lotion correlating with the company’s expansion from a regional to a national product.  As a result of our efforts, Cramp911 received articles in news publications nationwide and was even mentioned on the David Letterman Show.

BWPR, Inc. was retained to help launch this national charter school company’s second foray into Phoenix. Burchfield & Wolin helped the school’s enrollment grow 400 percent as the result of a 3-month campaign to generate awareness.  The charter school market was crowded with private and semi-private primary educational opportunities. The campaign included foundational research, surveys and questionnaires to the families of potential students, re-branding and renaming the school.  We sought exposure through local media, billboards, a direct mail and an advertising campaign.  The school grew from 80 students to more than 400 for the following fall, far surpassing its stated goals.

In collaboration with the Michael Harris Group, BWPR worked with the second largest public behavioral health provider in Arizona to help launch a campaign to recognize a proprietary outpatient drug rehabilitation program directed at people who became unintentionally addicted to opiates as a result of pain management.  We recommended and executed the launch of an advertising campaign in addition to a semi-monthly radio show that was hosted by the organization’s Chief Medical officer.  In addition, BWPR wrote feature stories that appeared in trade publications targeting the medical and dental community. We drafted Op-Eds under the byline of the CEO that appeared on ABC 15 and the Arizona Republic.